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Why A/B testing is non-negotiable on Amazon

𝐖𝐑𝐲 𝐀/𝐁 π“πžπ¬π­π’π§π  𝐈𝐬 𝐍𝐨𝐧-ππžπ π¨π­π’πšπ›π₯𝐞 𝐨𝐧 π€π¦πšπ³π¨π§ (π–π‘πžπ§ 𝐭𝐑𝐞 𝐎𝐩𝐭𝐒𝐨𝐧 𝐈𝐬 π€π―πšπ’π₯πšπ›π₯𝐞) Most sellers optimise based on assumptions. Top sellers optimise based on data. That’s