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Month: April 2024

E Commerce Brand Management

The hidden impact of your Amazon business profile

๐“๐ก๐ž ๐‡๐ข๐๐๐ž๐ง ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ ๐จ๐Ÿ ๐˜๐จ๐ฎ๐ซ ๐€๐ฆ๐š๐ณ๐จ๐ง ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž ๐จ๐ง ๐๐Ÿ๐ ๐’๐š๐ฅ๐ž๐ฌ & ๐€๐œ๐œ๐จ๐ฎ๐ง๐ญ ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž Most sellers focus only on consumer-facing listings. But Amazon Business customers

E Commerce Brand Management

Why A/B testing is non-negotiable on Amazon

๐–๐ก๐ฒ ๐€/๐ ๐“๐ž๐ฌ๐ญ๐ข๐ง๐  ๐ˆ๐ฌ ๐๐จ๐ง-๐๐ž๐ ๐จ๐ญ๐ข๐š๐›๐ฅ๐ž ๐จ๐ง ๐€๐ฆ๐š๐ณ๐จ๐ง (๐–๐ก๐ž๐ง ๐ญ๐ก๐ž ๐Ž๐ฉ๐ญ๐ข๐จ๐ง ๐ˆ๐ฌ ๐€๐ฏ๐š๐ข๐ฅ๐š๐›๐ฅ๐ž) Most sellers optimise based on assumptions. Top sellers optimise based on data. Thatโ€™s

E Commerce Brand Management

Ignoring ACOS/TACOS Trends in Amazon

๐ˆ๐ ๐ง๐จ๐ซ๐ข๐ง๐  ๐€๐‚๐จ๐’/๐“๐€๐‚๐จ๐’ ๐“๐ซ๐ž๐ง๐๐ฌ ๐ˆ๐ฌ ๐ƒ๐š๐ง๐ ๐ž๐ซ๐จ๐ฎ๐ฌ (๐€๐ฆ๐š๐ณ๐จ๐ง ๐๐๐‚) Youโ€™re flying blind without trend trackingโ€ฆ Most sellers check ACoS or TACoS sporadically, but trends reveal the real